A Legacy of Grit and Glory
Professional Bull Riders (PBR) was born in 1992 when a group of elite rodeo cowboys set out to create a standalone bull-riding league. Their goal was simple: bring the raw intensity of the sport to a larger audience while keeping its rugged spirit intact. Over the years, PBR has transformed from a niche rodeo event into one of the most recognized extreme sports in the world. Today, it’s a global phenomenon, celebrated for its fierce competition, unmatched athleticism, and heart-stopping drama as riders face off against 1,800-pound bulls.
How Big Sky PBR Became a Montana Tradition
In the heart of Big Sky, what started as a bold idea in an open field has grown into one of the most beloved events of the summer. The Big Sky PBR began as a collaboration between visionaries who wanted to bring the sport’s adrenaline and culture to Montana. Today, it’s held in the Big Sky Events Arena in the Town Center and has become a cornerstone of the community.
This isn’t just any PBR stop. The Big Sky PBR has been voted Event of the Year for eleven consecutive years—a remarkable streak that speaks to its one-of-a-kind atmosphere. Riders love it. Fans flock to it. And the backdrop of Montana’s towering peaks and fiery sunsets make it truly unforgettable. Beyond the arena, the event has had a powerful impact on the community, raising hundreds of thousands of dollars for local nonprofits through auctions, raffles, and generous contributions year after year.
What’s Happening This Weekend
As the bulls and riders roll back into town this weekend, Big Sky will once again come alive with the unmistakable energy of the PBR. For three action-packed nights, world-class athletes will test their limits while fans cheer from the stands and enjoy the unbeatable setting that only Montana can provide. It’s more than just an event—it’s a celebration of sport, community, and Montana’s adventurous spirit.
Proud Sponsors of a Montana Icon
We’re honored to be a notable sponsor of the Big Sky PBR every year. Supporting an event that captures the heart of Montana and gives so much back to the community aligns perfectly with what we value most. It’s a privilege to stand alongside the organizers, riders, and local residents to help make this iconic weekend happen. Each year, we’re reminded of why this event is so special—not just for the adrenaline and excitement, but for the way it brings people together under the Big Sky.
